Tag Archives: marketing

What a Day!

It’s not even ten am yet and already I have been hard at work on the computer, but am not yet dressed!

First thing–saw that Silver Birch has posted my poem What we took with us when we moved, as a part of their moving day series–warning, this one is sad.

Then, I opened my gmail account and there were the page proofs for Summer in a Bowl!!!!
Amazing work by the artist Rebecca Zeissler.
Countdown to publication day of September 30!!!!!!
You can order the book now , pre-order on THEAQLLC, Amazon and BN
Those who pre-order before the launch date of September 30 can email me a copy of the receipt and be in a drawing to win a copy (signed) of the first book in the series, WHOOSH!
There is a recipe in the back of this one and gardening tips

With a little help from a friend

Reading other blogs and belonging to social media sites like linked in seems to take up a lot of time–then I find pure gold and I realize that these folks are like an extension of my writers’ group–friends who post things to help my writing improve.

Check out this blog (partially reproduced here) about Romance Writing–no matter your genre, much of Jane’s advice applies. Check out her blog as well!

recently did a survey of its readers and found some VERY interesting

Here’s a sample of what she found–for the whole article and to see more of Jane;s great posts go to http://dearauthor.com


2.According to Bowker®
Market Research, Q2 2012, New Books Purchased and RWA’s 2012 Romance Book
Consumer survey, the U.S. romance book buyer is most likely to be between 30
and 54 years of age.

Most of the digital romance readers who took our survey reported being between
40 and 49 years of age. We’ve also seen a significant increase in our over-50
readers, who were responsible for 26.3% of our survey population.

9.Since 2010, we’ve seen a
steady trend toward a decrease in the average retail price of eBooks, from
$4.66 in 2010 down to $4.13 in 2012.

Has the lowering of the price point sparked a significant increase in unit
sales and therefore a reader’s overall spending?.

Not according to our analysis. Although there are certainly exceptions to every
rule, the 11.6% drop in price from 2010 to 2012 didn’t result in an overall
increase. Rather, there has been a resulting 8% decline in terms of revenue and
unit sales per purchase.

Since the number of potential new eBook customers is beginning to shrink and
the number of books a reader can realistically purchase and consume are both
relatively finite-publishers cannot continue to rely on burgeoning unit sales.

In the past year we’ve seen an increase in refund requests for short stories
priced at $2.99 due to customer complaints around poor formatting, insufficient
editing, and inadequate word count. Many of these books were in the 2000 – 5000
word length AND reported as such. We’re also getting more questions from
readers about full-length novels that are priced at $2.99 or lower (excluding
discounts and promotions) indicating they believe the quality to be suspect. In
2013 we believe publishers and self-publishing authors will begin to see
significant backlash from undervaluing quality books and overvaluing short
stories of poor-to-mediocre quality.

10.What are we seeing in terms of best-practice (read
“best-selling") pricing?

*Short Stories: $0.00 – $2.99 per book

*Novellas: $3.00 – $4.99 per book

*Novels: $5.00 – $6.99 per book

*Long Novels: $7.00 – $9.99 per book

1% of sales were of books priced over $9.99.

Crows at Lunch

Since watching three crows attack my lawn as a smorgasboard for bugs, some years ago, I have worked on a poem to work out the malaise I felt over their arrival and the outcome of that malaise. Writing is something you do every day if you want to be a writer, but you don’t always work on the same item day after day. sometimes a piece  needs to sit–like soup or sauce–to coalesce in your heart and mind–before undergoing another revision.

Write every day–but don’t kill yourself over a piece that is not working out. Put it aside for a few days–not our of mind, just out of sight. Work over some ideas in your head and then try them out on paper. Leave enough time in your work schedule for each piece, especially the deadlined pieces, for this creative “rest” period. Some pieces do not need it, but many do –and it is usually of great benefit.

If it is a piece that is not under contract, once you have fulfilled its needs creatively, that is the time to find a market for it–often a more difficult task than the writing!




Friday–My professional hat–Discipline and habit

Today is directly related to writing, but the general principles apply to performance as well.

C. Hope Clark spoke at our local library on Wednesday and advised us all to spend fifteen minutes a day on marketing–that’s right—Marketing , using social media for me since my book is an ebook

Giulia Goes to War.

She practices what she preaches and manages to write daily as well–now I just need a dose of discipline and I can do it too! Once it is a habitm it will seem a lot easier–this blog is my effort for today and arranging a wonderful family blog for Monday with another writer.