Want more coverage for your newest release? New life for an older release? Try building interest with a blog tour–an international one.
Mickie Sherwood has a Christmas romance out! Her marketing efforts for this book include an INTERNATIONAL blog tour! I was curious about how one arranges such a tour and thought you might like to know how to do so as well. Mickie graciously agreed to share some “how-to” with all of us.
Joan: Can you define a blog tour?
Mickie:A blog tour is simply the best move an author can make. A blog tour expands the opportunity for exposure and sales. Imagine an INTERCONTINENTAL Blog Tour. Your tour travels between continents on the virtual platform. For example, North America to Europe. North America to Australia.
Joan:How do you make contacts for a blog tour—in general?
Mickie: Generally, I put out a call in the groups I frequent. I’ve never been disappointed with the responses I’ve received.
Joan:How did you go about expanding that to INTER-national exposure?
Mickie: The moment I realized a scheduled blog appearance was on another continent, the INTERCONTINENTAL Blog Tour was born.
Joan:What would you recommend to my readers as the five (or more)steps to take if they want to arrange an international blog tour?
Mickie: Here are my top ten tips.
1) Determine your overall goal.
2) Is the goal to increase sales, exposure, or both?
3) What method would you use to measure the success of your tour?
4) Determine what a successful tour would look like to you.
5) Contact authors and bloggers in your circles to see if any are willing to host you.
6) How much of your novel are you willing to share?
7) Whenever possible, plot the shared promo scenes to piggyback off the previous blog stop.
8) Be a responsible guest. Always check for visitor comments.
9) Share your stops on your blog, promo groups, and social media.
10) Have fun!
Joan:What do you see as the advantages of a blog tour–national and international!
Mickie:A blog tour (national, international, or intercontinental) provides the avenue for me to introduce myself to readers who are unfamiliar with my romances. I see the tour as a way for this introvert to interact with others as if she’s an extrovert.
Joan: So tell us a bit about your newest book.
Mickie: A blurb and my bio follow.
Christmas Crush by Mickie Sherwood
Although Ashley Wagner feels more like Scrooge than Santa, she keeps her promise and accompanies her sister back home for a Christmas wedding. Her three-day weekend is off to a rocky start, thanks to the unexpected run-in with her womanizing ex-husband, and his very pregnant new wife. She manages to get away with her dignity intact, but later, with old wounds ripped open, the professional crisis manager ends up in the middle of her own life-altering predicament.
Then, sports journalist Craig Johnston, wheels to her rescue.Will Ashley spend Christmas brooding over bitter memories? Or will Craig, a dynamic paraplegic, present the deserving divorcée with a gift she can’t resist?
Mickie Sherwood is an author and a novice photographer. Using her backyard as the backdrop for her inspiration, she loves taking pictures of nature. Her love of photography incites her creativity for writing. Spending time with her family and cruise vacations, also stokes her imagination.With all of her interest combined, fascinating characters and intriguing circumstances can develop/
Mickie also enjoys a good laugh. Revel in the humorous stories she shares about life, at her blog—Mickie’s Mutterings.