With a little help from a friend

Reading other blogs and belonging to social media sites like linked in seems to take up a lot of time–then I find pure gold and I realize that these folks are like an extension of my writers’ group–friends who post things to help my writing improve.

Check out this blog (partially reproduced here) about Romance Writing–no matter your genre, much of Jane’s advice applies. Check out her blog as well!

AllRomanceEbooks/OmniLit
recently did a survey of its readers and found some VERY interesting
information.

Here’s a sample of what she found–for the whole article and to see more of Jane;s great posts go to http://dearauthor.com

 

2.According to Bowker®
Market Research, Q2 2012, New Books Purchased and RWA’s 2012 Romance Book
Consumer survey, the U.S. romance book buyer is most likely to be between 30
and 54 years of age.

Most of the digital romance readers who took our survey reported being between
40 and 49 years of age. We’ve also seen a significant increase in our over-50
readers, who were responsible for 26.3% of our survey population.

9.Since 2010, we’ve seen a
steady trend toward a decrease in the average retail price of eBooks, from
$4.66 in 2010 down to $4.13 in 2012.

Has the lowering of the price point sparked a significant increase in unit
sales and therefore a reader’s overall spending?.

Not according to our analysis. Although there are certainly exceptions to every
rule, the 11.6% drop in price from 2010 to 2012 didn’t result in an overall
increase. Rather, there has been a resulting 8% decline in terms of revenue and
unit sales per purchase.

Since the number of potential new eBook customers is beginning to shrink and
the number of books a reader can realistically purchase and consume are both
relatively finite-publishers cannot continue to rely on burgeoning unit sales.

In the past year we’ve seen an increase in refund requests for short stories
priced at $2.99 due to customer complaints around poor formatting, insufficient
editing, and inadequate word count. Many of these books were in the 2000 – 5000
word length AND reported as such. We’re also getting more questions from
readers about full-length novels that are priced at $2.99 or lower (excluding
discounts and promotions) indicating they believe the quality to be suspect. In
2013 we believe publishers and self-publishing authors will begin to see
significant backlash from undervaluing quality books and overvaluing short
stories of poor-to-mediocre quality.

10.What are we seeing in terms of best-practice (read
“best-selling") pricing?

*Short Stories: $0.00 – $2.99 per book

*Novellas: $3.00 – $4.99 per book

*Novels: $5.00 – $6.99 per book

*Long Novels: $7.00 – $9.99 per book

1% of sales were of books priced over $9.99.

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